Photography Reverse Engineering

Introduction:

In this blog, I will explain how the concepts of photography help the viewer understand the focus of the image. I will post pictures done by other photographers then post a picture I have personally taken. Each other image will have a description with information about the technique.

Rule of Thirds:

Rule of thirds - Switch

Photo by Christo Salcedo – http://christosalcedo.weebly.com/1/post/2013/01/rule-of-thirds-pictures.html

Rule of thirds - Switch - Drawover

This picture follows the rule of thirds because most of the image is taking up 2/3 of the picture. The interesting lines in the top left show where the most focus is. The image is more defined in that area.

Rule of Thirds - Me - Fix .png

Picture was taken by David Grimmett (personally taken Picture)

Rule of Thirds - Me - Fix - Drawover

In this picture, the light switch takes up 2/3 of the whole image. The focus of the picture is near the intersecting lines on the right. These points are surrounded by the most contend. This pulls the viewer’s eyes toward the right side of the switch.

Leading Lines:

Leading lines - Chess

Photo by: Shayna Santin – http://isite.lps.org/cpetska/web/dw/pages/begphoto/14-15%20T3/1st/shayna%20santin.htm

Leading lines - Chess - Drawover

In this picture, the photographer uses the grid system on the chest board to bring the viewers eyes toward the front of the picture. All the lines coming toward the front of the image converge with a perpendicular line going toward the left side of the picture.  This causes the viewer’s eyes to focus on the intersecting areas of the image.

Leading Lines - Me

Picture was taken by David Grimmett (personally taken Picture)

Leading Lines - Me - Drawover

In this picture, the lines coming toward the front draw the observer’s eyes toward the chess pieces. The lines going from right to left also help the focus of the image stay toward the from and near the objects they intersect with.

Depth of Field:

Depth of Field - Piano

Photo by: Anna Jane – https://www.etsy.com/listing/76749318/photograph-fine-art-photography-photo?ref=sr_gallery_6&ga_search_submit=&ga_search_query=Piano&ga_search_type=handmade&ga_facet=handmade

Depth of Field - Piano - Drawover

The photographer was able to focus on the piano key closest to the front. This caused all the keys in the background to become blurry and the content of the image is pulled forward.

Depth of Field - Me

Picture was taken by David Grimmett (personally taken Picture)

Depth of Field - Me - Drawover

In this picture, the object closest to the camera, which is a piano key is the only element of the photo that is in focus. The rest o the image is blurry. This causes the viewer to keep his/her eyes focused on the front of the image.

Conclusion:

Using photography techniques help convey to the audience what the purpose of your picture is. This allows a larger audience to understand and enjoy your work. Just by following these principles (Rule of Thirds, Leading lines, and Depth of Field), your future photographs will have a sense of expertise

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Typography in Design

Introduction:

95-percent-of-web-design-is-typography

The image was found on a website that promoted font websites.

I couldn’t find an author of the image, but the author of the web page Jesse Aaron.

Image found on – http://inspirationfeed.com/resources/tools/the-massive-list-of-font-typography-resources/

Analysis:

First Facetype

Typography 1

The image above shows two types of fonts. The one surrounded by a red square is from the script face type. It is a script because the letters flow as though they had been hand drawn. The letters share some characteristics as a Serif due to the Serifs located on the letters, but due to the unevenness and erratic behavior of the font, I believe that it is a Script facetype.

 

Second Facetype

Typography 2

The text surrounded by the green square is from the Sans Serif family. The font doesn’t have Serifs protruding from the letters with leading me to believe that it is a Sans Serif. The strong horizontal lines of the letters also allowed me to identify it as a Serif of some kind.

 

Facetype contrast

 Typography 3 New.png

There are several differences between the two facetypes. The Sans Serif has strong vertical lines, while the script font sits at an 80-degree angle, instead of 90-degrees like the San Serif. The script font also has Serifs on the letters giving it a fancier feel.

Conclusion:

The Sans Serif closest to the top is designed to relay information in a serious manner, while the script font in blue shows the creativity behind typography and web design. I audience would learn that fonts and the way the text is portrayed are important in web design.

Design Draw Over

Introduction:

Original Design:

MarthaStewart

Credit to: http://blogs.adobe.com/aemmobile/2013/09/ad-of-the-week-home-depot-in-martha-stewart.html

This design was in a Martha Stewart magazine to advertise DIY projects and Home Depot.

Analysis:

 

Contrast:

Contrast

  • There is contrast between the bright yellows of the walls and the open door. Our eyes are drawn to the area in the red box in the very center of the design because it contrasts with the rest of the picture.

 

Repetition:

Repetition

  • There is a lot of color repetition in this design. They bright yellows are all over the picture. The doors, the walls and even the graphic at the bottom of the design share the same light yellow.

 

Alignment:

 Alignment

  • The alignment of the text has been centered at the bottom of the design. The company name and logo is aligned with the center of the image.

 

Proximity:

 Proximity

  • The text at the bottom of the design show their relationship to each other because they are in  a box and have some white space between the each of the boxes.

 

Color:

Color

  • The colors used in the design are very bright. The warm yellows bring a sense of comfort to the viewer.  The bright whites in the trim and the floor also amplify the intensity of the yellows on the doors and walls.

Conclusion:

The first thing the viewer should notice is the repetition of color. The bright yellows jump out a the viewer and give them a feeling of warmth and comfort. Next, the viewer should notice the contrast and their eyes would settle at the middle of the design, where an open door is revealing the beautiful outdoors. After the viewer has taken all of that in, they should notice the text below.